Tip Sheet: Coalition Building in the Age of Obama

By Neal Cohen And Evan Kraus Inauguration Day is quickly approaching, but many are still talking about the important lessons learned from the recent presidential election.

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How To Avoid Learning Blog Lessons The Hard Way

The blogosphere has seen its fair share of imposter bloggers whose stated identity or affiliation is far from the truth.

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How To...Respond to Media's Facts and Opinions

A recent exchange between CNBC Mad Money host/stock market revivalist preacher Jim Cramer and Edward Libby, CEO of AIG, illustrates one of several ways that individuals and organizations can fight back when they perceive a media comment to be inaccurate, misleading or downright libelous.

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Managing a Crisis Online: Heading Off a Disaster in Cyberspace

In today's 24/7 information universe, where adversity can affect--or, worse yet, pummel--the reputation of a company regardless of its office hours, mastering the art of online crisis communications is an industry imperative.

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Measuring Social Media Efforts: How & Why You Need to Do It

Like PR, social media is all about relationship building and user engagement. More and more often, message boards and blogs take the place of focus groups and in-person meetings.

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How To...Think Before You Send E-Mails

Can e-mail be helpful? What about annoying?

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Five Ways to Identify Influential Bloggers in Your Space and Maintain Ongoing Relationships

As a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients.

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