How To...Conduct Communications Research

Undertaking research is an increasingly important part of communications executives' jobs, whether it's to contribute to measurement efforts, facilitate integration, justify budgets or simply gather intelligence about their target stakeholders. But research is the stuff Ph.

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2008 PR News Platinum PR Issue Winner: Research/Measurement

The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies.

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Free Tools for Conducting Keyword Research

Keeping SEO in mind, here are a few free tools for conducting keyword research: • Google AdWords: www.adwords.

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Social Media Measurement Lags Behind in Rising Tracking Trend

Social media may have already made its way into mainstream communications but, according to the results of the PR News/BurrellesLuce Media Measurement and Analysis Survey, it hasn't broken through the measurement front--yet.

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E-Mail Marketing's Missed Opportunities

*You've Got (Unread) Mail: E-mail overload is nothing new, leaving communications professionals struggling to find new methods to increase deliverability, opens, clicks and conversions in e-mail marketing efforts.

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Social Media Survey: Execs Have Motivation, Lack Confidence

The results of the PR News/Cision Social Media Survey are in, and one thing is for certain: Engaging with and tracking social media are now standard PR practices.

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Gen Y Lives for Tech; Sales & Marketing's Shared Interests; Branded Content Sites Score Big

*Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy 18-to28-year-old demographic so vital to their future revenue streams.

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Pew Research Study