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Are Guaranteed Placements PR or Advertising?

December 19, 2007

By Susan Matthews Apgood & Lynn Harris Medcalf, Co-Founders of News Generation, Inc.

It has been over a year since we last broached the subject with the PR industry trades regarding the value of earned media over guaranteed placements, and the importance of distinguishing between the two. And in that time, it appears that the trend of trying to pass off guaranteed placement as...

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