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Use Guerrilla PR 2.0 to Engage MediaAugust 18, 2008 The term “guerrilla PR” invokes the scrappy tactics of stealthy combatants and a rough-around-the-edges approach to generating buzz around a communications campaign. Made even more relevant by Web 2.0 technologies, many of the most successful outreach initiatives now have a guerrilla component... You must be logged in to see this page. If you would like to subscribe to PR News, click here.
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