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Case Study: The Flavor of Philanthropy: A Spunky Brand Goes Social in the Name of Peace, Love and Ice Cream

August 11, 2008

Company: Ben & Jerry's Agency: ViTrue Inc. Timeframe: April 2008-ongoing For such a young company by most standards, Ben & Jerry's has a long and storied history, having evolved from a small-town ice cream shop founded by two childhood friends-- Ben and Jerry, of course--to an international franchise...

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