The M Resort, Spa and Casino Brings Big Screen to the Sky With The Lightship Group

August 27, 2008 | 12:46 pm

LAS VEGAS, Aug. 27 /PRNewswire/ -- M Resort, Spa and Casino, an all-new $1 billion resort to be completed in March of 2009 on South Las Vegas Boulevard, has signed an exclusive agreement with The Lightship Group, the world's largest airship operator, to bring a new era in outdoor advertising and entertainment -- a flying electronic lightship, which is one of only three in the world -- to the Las Vegas sky beginning in September.

On the forefront of outdoor advertising and the use of visual stimulation to drive sales, M Resort will be home to the twin-engine A-170LS video lightship, which is essentially an electronic lightsign on a blimp. Utilizing an array of LEDs (light emitting diodes) the lightship features the world's largest 70' x 30' aerial television screen. It is able to broadcast a multitude of media from live television and streaming video, to web sites and static images and offers vibrant full-color clarity.

Flying above the Las Vegas valley, The M Lightship and its 2,100 square foot advertising screen will be visible to thousands of residents and many of the nearly 40 million visitors coming to the city each year.

"The Lightship is an incredibly versatile method of getting advertising messages to the public," said M Resort Chairman and CEO Anthony A. Marnell, III. "The M Resort is about innovation -- innovation in the experience we provide our guests, innovation in the amenities we offer and innovation in the way we market ourselves."

The M Lightship is expected to become a part of the Las Vegas skyline and will provide a new and entertaining vehicle to market the resort. The M Lightship's interactive qualities will make it a fun experience as it is viewed throughout the city. "It is exciting to bring an entertaining new product to the local community," said Marnell. "The ever-changing content creates an on-going attraction and a welcomed new addition to Las Vegas."

ABOUT THE LIGHTSHIP GROUP

Founded in 1995, The Lightship Group is the world's largest airship operator, providing integrated, full-service airship advertising and promotion programs for major corporations such as Anheuser-Busch, DirecTV, MetLife, Mazda, Sanyo, Monster.com, Goodyear, Horizon Blue Cross Blue Shield and more. Headquartered in Orlando, Florida, TLG operates a total of sixteen Lightships and has experience flying airships in over 35 countries and across six continents. An affiliate of American Blimp Corporation, a privately held company, TLG has offices in the United States, Europe, South America and Asia.

ABOUT M RESORT, SPA AND CASINO

M Resort, Spa and Casino is located on over 90 acres at the southeast corner of St. Rose Parkway and Las Vegas Boulevard. Situated higher in elevation than other resort-casinos on the Las Vegas Strip, the M Resort will provide optimal views of the world-famous Las Vegas skyline from its guest rooms, suites, conference center and restaurants. The resort features 390 exceptionally appointed guest rooms and suites, over 92,000 square feet of gaming and more than 60,000 square feet of meeting and conference space in addition to a variety of luxury amenities including a partnership with Taubman Centers, Inc. to bring up to one million square feet of retail. The resort will also feature a 14-screen digital movie entertainment complex. Entertainment options coupled with unique dining offerings and a state-of-the-art spa and fitness center provide local and out of town guests with an unrivaled South Strip experience. For more information, visit http://www.theMresort.com.

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