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 Top Story
Gen Y Lives for Tech; Sales & Marketing's Shared Interests; Branded Content Sites Score Big
*Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy 18-to28-year-old demographic so vital to their future revenue streams. more All Work & No Play? Digital Media Use Survey Puts Web 2.0 to Work
Digital media platforms may define the way people interact in the modern workplace, but how integrated is it in their personal communications repertoires? According to the results of the PR News/Medialink Digital Media Use survey, it may not be as clear-cut as you'd think. more Western Nations Swoon Over Web Ads; Logo Trends Explored; Sustainability Reporting Now the Norm
*Web Ad Spending Swells, Traditional Sputters: A study conducted by WPP Group across 35 nations indicates that the majority of media investment growth in the West is attributable to Web advertising. As a virtually inevitable consequence, spending in traditional media has begun to decline. more The Latest Research from PR News
Want to post a white paper? Contact Diane Schwartz
By dna13
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