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Recruitment Shortcomings
July 9, 2008
Companies' talent management functions need to kick their efforts up a notch (or five), according to a study conducted by Aon Consulting. The report cites the impending worker shortage - as much as 10 million by 2010, according to the Bureau of Labor Statistics.
With this in mind, the survey identified the following trends among surveyed organizations:
- Four out of five organizations consider recruiting and selecting talent a top/critical concern for 2007;
- 63% believe their organization's need to recruit and select the best talent will increase in the next three to five years;
- 98% expect that recruiting high-performing employees will continue to be difficult, or will increase in difficulty;
- Although effectively communicating compensation packages is one way to recruit high-performing employees, 77% of surveyed organizations provide a general overview of benefits with no dollar figure; and
- 42% said that, in the past, top recruits chose to go elsewhere for compensation that was perceived to be higher (based on page and/or benefits).
Clearly, if communicating benefits and compensation is a key element of recruiting top talent, PR executives have all the more reason to team up with HR and push messaging out to candidates that is reflective of their corporate offerings.
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