http://www.prnewsonline.com./ PRNewsOnline en-us 2009 Sat, 4 Jul 2009 10:53:13 EDT http://www.prnewsonline.com./ http://www.prnewsonline.com./images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. As the number of measurement services providers continues to grow exponentially, one of the main points of differentiation is determining who controls the tone of coverage: a human or a machine. “The biggest difference is that machines take longer to program,” says Katie Paine, CEO of KDPaine and ... http://www.prnewsonline.com/measurementchan/Measurement-Services-Decide-Between-Man-and-Machine_12990.html http://www.prnewsonline.com/measurementchan/Measurement-Services-Decide-Between-Man-and-Machine_12990.html Thu, 2 Jul 2009 12:00:00 EDT For communications executives, it seems there could never be enough how-to articles, best-practices lists or strategic roadmaps about ways in which they can prove their worth to senior management (and clients, for that matter), and their positive impacts on brand value. The pressure to do so in quantifiable... http://www.prnewsonline.com/features/Proving-Communications-Worth-From-Top-Down-to-the-Bottom-Line_12989.html http://www.prnewsonline.com/features/Proving-Communications-Worth-From-Top-Down-to-the-Bottom-Line_12989.html Thu, 2 Jul 2009 12:00:00 EDT Mergers and acquisitions stir the blood, triggering unconcealed excitement in numerous lawyers, financiers, executives and the media. Another core group has a different reaction to M and A: the employees of newly unified companies whose emotions typically span skepticism to loathing. A strong employee... http://www.prnewsonline.com/news/United-We-Stand-Successful-Mergers-and-Acquisitions-Demand-a-Strong-Employee-Communications-Program_12976.html http://www.prnewsonline.com/news/United-We-Stand-Successful-Mergers-and-Acquisitions-Demand-a-Strong-Employee-Communications-Program_12976.html Mon, 29 Jun 2009 12:00:00 EDT Discussions surrounding compensation practices have been particularly topical lately, what with the news of ailing British Airways ’ new plan to help offset its losses: Ask employees to work without pay for up to four weeks. It’s an extreme approach, to be sure, but it might not be too far-fetched for PR... http://www.prnewsonline.com/news/Pay-for-Play-Prove-Your-Worth-and-Profit-as-a-Results-Oriented-Agency_12978.html http://www.prnewsonline.com/news/Pay-for-Play-Prove-Your-Worth-and-Profit-as-a-Results-Oriented-Agency_12978.html Mon, 29 Jun 2009 12:00:00 EDT According to Michael Lasky, partner with Davis and Glibert LLP, there are 12 rules agency executives should follow to ensure win-win agreements with their clients: 1. Write a “dear new client” letter. “This is the ‘authorization to proceed letter,’” Lasky says. 2. Know your client. “Who is... http://www.prnewsonline.com/news/12-RULES-FOR-NEGOTIATING-THE-BEST-AGENCY-AGREEMENTS-WITH-YOUR-CLIENTS_12979.html http://www.prnewsonline.com/news/12-RULES-FOR-NEGOTIATING-THE-BEST-AGENCY-AGREEMENTS-WITH-YOUR-CLIENTS_12979.html Mon, 29 Jun 2009 12:00:00 EDT “From listening comes wisdom and from speaking, repentance.” So goes the old proverb, and nowhere is it more relevant than in social media. After all, with the vast number of online platforms enabling universally broadcast conversations, everyone has an audience somewhere. The question is, how... http://www.prnewsonline.com/news/The-Art-of-Listening-Finding-and-Monitoring-The-Most-Influential-Online-Conversations_12980.html http://www.prnewsonline.com/news/The-Art-of-Listening-Finding-and-Monitoring-The-Most-Influential-Online-Conversations_12980.html Mon, 29 Jun 2009 12:00:00 EDT You could have the greatest messaging, the best brand identity or the coolest content in the world, but if you don’t know where your target audiences are talking to each other online, you’ll never get their attention. Likewise, if that same target audience is bad-mouthing your brand on some social... http://www.prnewsonline.com/news/ZEROING-IN-ON-YOUR-UNIVERSE-OF-ONLINE-INFLUENCERS_12981.html http://www.prnewsonline.com/news/ZEROING-IN-ON-YOUR-UNIVERSE-OF-ONLINE-INFLUENCERS_12981.html Mon, 29 Jun 2009 12:00:00 EDT As discussed in “Play to Win: Prove Your Worth (and Profit) as a Results-Oriented Agency” (see pages 1, 6), billing strategies are a key benchmark of an agency’s bottom-line success, but by no means is it the only benchmark. The 2009 Best Practices Benchmarking Report, released by... http://www.prnewsonline.com/news/Agency-Benchmarks-Beget-Best-Practices_12982.html http://www.prnewsonline.com/news/Agency-Benchmarks-Beget-Best-Practices_12982.html Mon, 29 Jun 2009 12:00:00 EDT ▶ PR Pros Wired Up: Results of a recent study released by Global Alliance suggest that PR professionals worldwide are increasingly dependent on digital media. In addition, demonstrating the tangible value of public relations to management and overcoming a challenging macroeconomic climate have become chief... http://www.prnewsonline.com/news/PR-Pros-Dependent-on-Digital-Employees-Fearful-Less-Enthusiastic-Digital-+-Conventions-Biz-&-Social-Issues_12983.html http://www.prnewsonline.com/news/PR-Pros-Dependent-on-Digital-Employees-Fearful-Less-Enthusiastic-Digital-+-Conventions-Biz-&-Social-Issues_12983.html Mon, 29 Jun 2009 12:00:00 EDT Company: Lenovo Agency: Ketchum Timeframe: January 2007-2008 When Lenovo purchased IBM’s PC division in 2005, it was a Chinese company that flew under the radar of most of the world. However, its $1.25 billion acquisition pushed the little-known brand onto the global stage. In this twist on the old... http://www.prnewsonline.com/news/David-Becomes-Goliath-Lenovos-Purchase-of-the-IBM-PC-Division-Prompts-an-Olympic-Size-Re-Branding-Effort_12984.html http://www.prnewsonline.com/news/David-Becomes-Goliath-Lenovos-Purchase-of-the-IBM-PC-Division-Prompts-an-Olympic-Size-Re-Branding-Effort_12984.html Mon, 29 Jun 2009 12:00:00 EDT Coordinating communications around the sponsorship of the Olympic Games is an immense challenge in and of itself. Imagine, then, what Lenovo and its agency partner Ketchum faced when the preliminary stage of their Beijing Olympics sponsorship—the torch relay—was tainted by social and political unrest... http://www.prnewsonline.com/news/TORCHING-THE-COMPETITION_12985.html http://www.prnewsonline.com/news/TORCHING-THE-COMPETITION_12985.html Mon, 29 Jun 2009 12:00:00 EDT Apple has always prided itself on “thinking different.” While scores of companies are working to rebuild obliterated consumer trust in the wake of the financial crisis, Apple has gone against the grain, stirring up a contentious debate with silence and secrecy regarding CEO Steve Jobs’... http://www.prnewsonline.com/news/Lessons-From-the-AppleJobs-Controversy_12986.html http://www.prnewsonline.com/news/Lessons-From-the-AppleJobs-Controversy_12986.html Mon, 29 Jun 2009 12:00:00 EDT Green. Green. Green. The word is everywhere these days. In slogans. In ads. On products. Obviously it's trendy. And it connects with consumers. But beware. Before you tag your company as green, be sure that you do a self-audit: Are you responsibly using the word green? What actions are you taking to support... http://www.prnewsonline.com/corporate/Beware-of-Greenwashing-Your-Business_12974.html http://www.prnewsonline.com/corporate/Beware-of-Greenwashing-Your-Business_12974.html Mon, 29 Jun 2009 12:00:00 EDT Coordinating communications around the sponsorship of the Olympic Games is an immense challenge in and of itself. Imagine, then, what Lenovo and its agency partner Ketchum faced when the preliminary stage of their Beijing Olympics sponsorship—the torch relay—was tainted by social and political... http://www.prnewsonline.com/mediarelations/Torching-the-Media-Competition_12973.html http://www.prnewsonline.com/mediarelations/Torching-the-Media-Competition_12973.html Mon, 29 Jun 2009 12:00:00 EDT The social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalibrate their approaches to building trust among customers. According to Bob Pearson, president of the Blog Council, the following concepts must be accepted by... http://www.prnewsonline.com/digitalpr/Keys-to-Gaining-Customers-Trust-Online_12987.html http://www.prnewsonline.com/digitalpr/Keys-to-Gaining-Customers-Trust-Online_12987.html Mon, 29 Jun 2009 12:00:00 EDT As someone who flies far more frequently than most, the recent spate of airline disasters has, needless to say, captured my attention. Within days of both the Air France disaster and the Colgan Air crash in Buffalo, I was on the same type of aircraft, wondering whether I should have any faith whatsoever in... http://www.prnewsonline.com/features/PR-in-the-Unfriendly-Skies-Pinnacle-Air-vs-Air-France_12975.html http://www.prnewsonline.com/features/PR-in-the-Unfriendly-Skies-Pinnacle-Air-vs-Air-France_12975.html Mon, 29 Jun 2009 12:00:00 EDT Trust is at the core of every type of relationship, from friendships to marriages, so why wouldn’t it be central to the bond between stakeholders and businesses? Without this adhesive, so many aspects of organizational success come unglued: reputation, brand strength, customer and employee engagement... http://www.prnewsonline.com/features/Bankruptcy-of-Trust-Redefining-Values-to-Safeguard-Your-Reputation_12988.html http://www.prnewsonline.com/features/Bankruptcy-of-Trust-Redefining-Values-to-Safeguard-Your-Reputation_12988.html Mon, 29 Jun 2009 12:00:00 EDT Not all speech is created equally. Keynote addresses, press conferences, sermons, lectures, gossip—they definitely do not evoke the same response. While the higher profile forms of communication make all the headlines, don’t underestimate the potential of small talk. Just because it’s small... http://www.prnewsonline.com/prinsiders/Making-a-Big-Deal-Out-of-Small-Talk_12977.html http://www.prnewsonline.com/prinsiders/Making-a-Big-Deal-Out-of-Small-Talk_12977.html Mon, 29 Jun 2009 12:00:00 EDT The first time I got a press call about Jack Abramoff, it barely registered as a crisis. By the time he pleaded guilty and went to prison in 2006, more than 6,000 news stories had appeared about... http://www.prnewsonline.com/features/Handling-The-High-Profile-Abramoff-Case-A-Lobbying-Scandal-Becomes-a-PR-Mess_12972.html http://www.prnewsonline.com/features/Handling-The-High-Profile-Abramoff-Case-A-Lobbying-Scandal-Becomes-a-PR-Mess_12972.html Thu, 25 Jun 2009 12:00:00 EDT When trying to prove PR’s contribution to overall organizational success, it is wise to focus on how you can use PR planning to accelerate the accomplishments of your goals and objectives. According to Kathy Collins, senior vice president at TNS Global, one tool to streamline this process is something that has... http://www.prnewsonline.com/measurementchan/The-5-Step-Communications-Measurement-Scorecard_12965.html http://www.prnewsonline.com/measurementchan/The-5-Step-Communications-Measurement-Scorecard_12965.html Tue, 23 Jun 2009 12:00:00 EDT