http://www.prnewsonline.com./ PRNewsOnline en-us 2008 Thu, 20 Nov 2008 10:49:13 EST http://www.prnewsonline.com./ http://www.prnewsonline.com./images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. Once you have simple, clear messages with strong proof points and anecdotes to back them up, there’s one crucial ingredient left—a strong delivery. Speech experts say voice quality drives initial impressions even more than content, which is something of a given.  Do you sound confident? Are... http://www.prnewsonline.com/mediarelations/12281.html http://www.prnewsonline.com/mediarelations/12281.html Wed, 19 Nov 2008 12:00:00 EST Identifying a good and qualified company expert/spokesperson can be a challenge but if you follow these guidelines below, you'll be on your way. When selecting your company expert, select an individual who:   •    Is... http://www.prnewsonline.com/mediarelations/12280.html http://www.prnewsonline.com/mediarelations/12280.html Tue, 18 Nov 2008 12:00:00 EST Reputational crises that begin in the blogosphere are very common; reputational crises that end in the blogosphere, on the other hand, are less so. Dell is perhaps the most well-known example of an organization whose inattention to blog commentary landed it in its own version of hell. Two years ago... http://www.prnewsonline.com/news/12269.html http://www.prnewsonline.com/news/12269.html Mon, 17 Nov 2008 12:00:00 EST The Germans' penchant for "put together" words has given us some of the most succinct descriptions ever to be adopted by the English language: wanderlust, zeitgeist, blitzkrieg, schadenfreude. But one term in particular is especially apt in describing a phenomenon experienced by many HR and communications... http://www.prnewsonline.com/news/12270.html http://www.prnewsonline.com/news/12270.html Mon, 17 Nov 2008 12:00:00 EST Seven Things You Will Learn In This Week's Issue Of PR News 1. When engaged in a partnership, always run press materials by the other partner to ensure efforts aren't duplicated. 2. Licensing presents an opportunity... http://www.prnewsonline.com/news/12271.html http://www.prnewsonline.com/news/12271.html Mon, 17 Nov 2008 12:00:00 EST In today's turbulent economy, nonprofit professionals face even greater challenges in promoting their goodwill initiatives, but the following organizations and execs--all finalists in the 2008 PR News Nonprofit Awards--took creative approaches to achieve commendable results. The winners will be announced in... http://www.prnewsonline.com/news/12272.html http://www.prnewsonline.com/news/12272.html Mon, 17 Nov 2008 12:00:00 EST *Financial Institutions Not Banking on Communications: Despite the chaotic economic atmosphere that has settled over the entire country (and world), financial institutions aren't keeping their customers calm by overcommunicating--or communicating at all. Findings from an Opinion Research Corp. survey... http://www.prnewsonline.com/news/12273.html http://www.prnewsonline.com/news/12273.html Mon, 17 Nov 2008 12:00:00 EST Companies: Farmers Insurance Group, March of Dimes Timeframe: 2007 One out of eight babies is born prematurely in the United States, and those that survive often suffer from lifelong health problems. A couple years back, Farmers Insurance Group, the nation's third-largest underwriter of both private... http://www.prnewsonline.com/news/12274.html http://www.prnewsonline.com/news/12274.html Mon, 17 Nov 2008 12:00:00 EST By Michael Dresner & Ed Moed Our economy has hit a rocky road. Unless you're in a recession-proof niche (which rarely exists), it's only a matter of time until your firm is negatively affected by the turbulence. Don't you wish that your agency had the capability to create real sales and more profit for... http://www.prnewsonline.com/news/12275.html http://www.prnewsonline.com/news/12275.html Mon, 17 Nov 2008 12:00:00 EST According to research conducted by Cone and Duke University’s Fuqua School of Business, cause-related marketing can exponentially increase sales. Nearly 200 research participants evaluated a new regional magazine and were exposed to either a cause-related or generic corporate advertisement for one of... http://www.prnewsonline.com/corporate/12276.html http://www.prnewsonline.com/corporate/12276.html Mon, 17 Nov 2008 12:00:00 EST When working in tandem with another organization on a campaign, it’s imperative that both sides of the partnership be in sync with messaging, says Jerry Davies, media relations director for Farmers Insurance Group, which has paired up with March of Dimes to work on its Be a Hero for Babies Day three... http://www.prnewsonline.com/corporate/12277.html http://www.prnewsonline.com/corporate/12277.html Mon, 17 Nov 2008 12:00:00 EST Early in November, Business for Social Responsibility, an association of approximately 250 member companies that works to develop more sustainable ways to do business, drew 1,300 leaders and managers from 50 countries representing companies, nonprofits, consulting firms, PR shops and government agencies to... http://www.prnewsonline.com/corporate/12278.html http://www.prnewsonline.com/corporate/12278.html Mon, 17 Nov 2008 12:00:00 EST Of course, there are no sure-fire ways to write the perfect release. BUT if you follow the formula outlined below, you may just get there. 1. Write a feature lead. Contrary to popular opinion, reporters don’t hate feature leads. They hate crappy feature leads. Instead of the conventional... http://www.prnewsonline.com/mediarelations/12279.html http://www.prnewsonline.com/mediarelations/12279.html Mon, 17 Nov 2008 12:00:00 EST One of the best ways to get free publicity is to offer yourself as the local angle to national or international stories you see in print or on TV or radio. Local media are hungry for the local angle. Here are 13 ways to get into print and broadcast stories by being the local angle: Offer yourself as an... http://www.prnewsonline.com/mediarelations/12266.html http://www.prnewsonline.com/mediarelations/12266.html Wed, 12 Nov 2008 12:00:00 EST More so than other industries, PR is intensely social, fueled by human interaction. No matter how brilliantly conceived, a program can never come to fruition without talented and... http://www.prnewsonline.com/news/12249.html http://www.prnewsonline.com/news/12249.html Mon, 10 Nov 2008 12:00:00 EST John Hellerman, Co-Founder, Hellerman Baretz Communications As co-founder of Hellerman Baretz Communications, John Hellerman has carved a niche for himself as a mastermind behind strategic communications campaigns for some of the world's top law firms. Providing advice to attorneys on how to manage their... http://www.prnewsonline.com/news/12250.html http://www.prnewsonline.com/news/12250.html Mon, 10 Nov 2008 12:00:00 EST Deirdre Latour, Director of Public Relations and Marketing Services, General Electric Like a world-class athlete, Deirdre Latour's discipline and solid work ethic came into play as she helped General Electric prep for the 2008 Olympic Games. During a time when corporate reputations are under intense... http://www.prnewsonline.com/news/12251.html http://www.prnewsonline.com/news/12251.html Mon, 10 Nov 2008 12:00:00 EST Saurabh Wahi, Group Vice President, MWW Group As a driving force behind MWW's relationship with flagship consumer client Nikon, Wahi has successfully altered public perception of the brand once seen as "too expensive" through multifaceted campaigns, while increasing market share and camera sales. He also... http://www.prnewsonline.com/news/12252.html http://www.prnewsonline.com/news/12252.html Mon, 10 Nov 2008 12:00:00 EST Michael Sacks, Account Executive, MWW Group Champion Multitasker With his work ethic, willingness to pitch in whenever needed and natural leadership skills, Michael Sacks is the epitome of a gifted public relations professional. Since joining MWW Group a year and a half ago, Sacks, who has an M.A. in public... http://www.prnewsonline.com/news/12253.html http://www.prnewsonline.com/news/12253.html Mon, 10 Nov 2008 12:00:00 EST James Wright, Director of CSR Division, Trimedia International Beyond His Years He may only be 29 years old, but James Wright has quickly established himself as an influential member of the CSR community in Europe, having set up the CSR division at Trimedia two years ago. Since then, Wright has risen through... http://www.prnewsonline.com/news/12254.html http://www.prnewsonline.com/news/12254.html Mon, 10 Nov 2008 12:00:00 EST