http://www.prnewsonline.com./ PRNewsOnline en-us 2008 Thu, 20 Nov 2008 4:35:11 EST http://www.prnewsonline.com./ http://www.prnewsonline.com./images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. According to research conducted by Cone and Duke University’s Fuqua School of Business, cause-related marketing can exponentially increase sales. Nearly 200 research participants evaluated a new regional magazine and were exposed to either a cause-related or generic corporate advertisement for one of... http://www.prnewsonline.com/corporate/12276.html http://www.prnewsonline.com/corporate/12276.html Mon, 17 Nov 2008 12:00:00 EST When working in tandem with another organization on a campaign, it’s imperative that both sides of the partnership be in sync with messaging, says Jerry Davies, media relations director for Farmers Insurance Group, which has paired up with March of Dimes to work on its Be a Hero for Babies Day three... http://www.prnewsonline.com/corporate/12277.html http://www.prnewsonline.com/corporate/12277.html Mon, 17 Nov 2008 12:00:00 EST Early in November, Business for Social Responsibility, an association of approximately 250 member companies that works to develop more sustainable ways to do business, drew 1,300 leaders and managers from 50 countries representing companies, nonprofits, consulting firms, PR shops and government agencies to... http://www.prnewsonline.com/corporate/12278.html http://www.prnewsonline.com/corporate/12278.html Mon, 17 Nov 2008 12:00:00 EST According to the reputational risk radar RepRisk, the top ten most environmentally and socially controversial companies in October 2008 were: Sanlu, Yili, Wal-Mart, BAE Systems, Chevron, BP, Exxon Mobil, Fonterra, Shell, and Monsanto. Last month’s rankings were heavily influenced by the contaminated... http://www.prnewsonline.com/corporate/12205.html http://www.prnewsonline.com/corporate/12205.html Mon, 10 Nov 2008 12:00:00 EST Corporate real estate (CRE) executives are less likely to be willing to pay a premium for green office space than they were a year ago, even though more of them see energy and sustainability as a business priority, according to a new survey conducted by CoreNet Global and Jones Lang LaSalle. Of more than 400... http://www.prnewsonline.com/corporate/12207.html http://www.prnewsonline.com/corporate/12207.html Mon, 10 Nov 2008 12:00:00 EST According to Deloitte's Annual Holiday survey, the "green" movement continues to build momentum. More than four out of 10 consumers (44 percent) are willing to pay extra for green gifts this holiday... http://www.prnewsonline.com/corporate/12208.html http://www.prnewsonline.com/corporate/12208.html Mon, 10 Nov 2008 12:00:00 EST Walgreens is developing a test store to meet top environmental standards.  To take the company’s green efforts in building construction to the next level, Walgreens is developing a test store in Mira Mesa, Calif., which will be the greenest Walgreens in the chain. This building will have some of... http://www.prnewsonline.com/corporate/12185.html http://www.prnewsonline.com/corporate/12185.html Mon, 3 Nov 2008 12:00:00 EST For companies seeking to go green, here are 10 excellent guidelines: 1.    Embrace a holistic cultural commitment to being green; reject greenwashing as an option. 2.    Educate your organization about a “triple bottom line of people, planet and profits” and its... http://www.prnewsonline.com/corporate/12187.html http://www.prnewsonline.com/corporate/12187.html Mon, 3 Nov 2008 12:00:00 EST In this new era of social responsibility, what you don't do can cost you. "Cause marketing" is now the norm, and customers who visit your Web site and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause. If your business or... http://www.prnewsonline.com/corporate/12197.html http://www.prnewsonline.com/corporate/12197.html Mon, 3 Nov 2008 12:00:00 EST The City of Columbia, the capital of South Carolina, is establishing itself as the hub of environmental consciousness through its Climate Protection Action Campaign. The campaign launched in 2007 demonstrates the importance of homogenous market segmentation and identification of target audiences in... http://www.prnewsonline.com/corporate/12179.html http://www.prnewsonline.com/corporate/12179.html Wed, 29 Oct 2008 12:00:00 EDT According to the results of an exclusive study by The Chronicle of Philanthropy Small businesses are very engaged in charitable giving, though the economic crisis is affecting donations. The survey, which was conducted by Chamberlain Research Consultants for The Chronicle and the Advanta Bank Corporation, a... http://www.prnewsonline.com/corporate/12171.html http://www.prnewsonline.com/corporate/12171.html Mon, 27 Oct 2008 12:00:00 EDT All the recent debate about sustainability and doing good is critical for facing up to the challenges to our planet and our human community.  But once again, quite a bit of emphasis is focused on eco-friendly products, green branding and other incremental tactics at the price of fully understanding how... http://www.prnewsonline.com/corporate/12176.html http://www.prnewsonline.com/corporate/12176.html Mon, 27 Oct 2008 12:00:00 EDT There’s a shifting mindset among companies and consumers alike—a recognition that the earth’s resources are not infinite, but need to be conserved. Although it’s true that the color green has long been associated with environmentally friendly products, consumers have never been more... http://www.prnewsonline.com/corporate/12161.html http://www.prnewsonline.com/corporate/12161.html Wed, 22 Oct 2008 12:00:00 EDT The recently released 2008 Cone Cause Evolution Study reveals that consumers continue to have high philanthropic expectations for companies struggling amid the current economic crisis.  More than half (52%) of Americans feel companies should maintain their level of financial support of causes and... http://www.prnewsonline.com/corporate/12157.html http://www.prnewsonline.com/corporate/12157.html Mon, 20 Oct 2008 12:00:00 EDT As corporate social responsibility grows in importance to both consumers and the companies they deal with, it is helpful to take a step back and examine where we are in the issue more closely. What is corporate social responsibility? What does it mean for a business to be a model global citizen? How does the... http://www.prnewsonline.com/corporate/12160.html http://www.prnewsonline.com/corporate/12160.html Mon, 20 Oct 2008 12:00:00 EDT With soaring gas prices, concerns about global warming and the conservation of the Earth’s water and energy supply on the rise, today’s generations are bonding together in an effort to preserve our health and natural resources as well as to sustain our livelihood on the planet. No matter what... http://www.prnewsonline.com/corporate/12145.html http://www.prnewsonline.com/corporate/12145.html Tue, 14 Oct 2008 12:00:00 EDT MasterCard’s Project Math community relations/philanthropic program that stressed and promoted the value of math education, worked well because all the components fit together nicely. When picking an issue for your company to promote, make sure it makes sense, says Carrie Trammell, group... http://www.prnewsonline.com/corporate/12138.html http://www.prnewsonline.com/corporate/12138.html Mon, 13 Oct 2008 12:00:00 EDT For Nancy Tully, vice president, senior business leader for MasterCard Worldwide/Global Technology & Operations, the challenges of working on Project Math, which stressed the value of math education, were overcome by two best practices that she would recommend to other companies wishing to implement a... http://www.prnewsonline.com/corporate/12139.html http://www.prnewsonline.com/corporate/12139.html Mon, 13 Oct 2008 12:00:00 EDT For other companies wishing to launch a similar cause initiative to the Start! Program that addresses adult inactivity with a multifaceted integrated communications program, Robyn Landry, executive vice president of communications for the American Heart Association has these two... http://www.prnewsonline.com/corporate/12129.html http://www.prnewsonline.com/corporate/12129.html Tue, 7 Oct 2008 12:00:00 EDT Corporate social responsibility is one of two areas in which public relations can lead rather than support an organization. This gives us the opportunity to contribute directly to the bottom line success of our companies while elevating our profession. As CSR is still in the organizational stages within the... http://www.prnewsonline.com/corporate/12123.html http://www.prnewsonline.com/corporate/12123.html Mon, 6 Oct 2008 12:00:00 EDT