http://www.prnewsonline.com./ PRNewsOnline en-us 2008 Thu, 20 Nov 2008 3:51:10 EST http://www.prnewsonline.com./ http://www.prnewsonline.com./images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. Like PR, social media is all about relationship building and user engagement. More and more often, message boards and blogs take the place of focus groups and in-person meetings. Consequently, measuring and quantifying your company’s messaging in this space is not just a smart business... http://www.prnewsonline.com/digitalpr/howto/11987.html http://www.prnewsonline.com/digitalpr/howto/11987.html Thu, 30 Oct 2008 12:00:00 EDT Millions of Internet users have flocked to Twitter, a messaging application that has become the rage among the technorati, attracting more than 12 million registered users to date. Top tech industry analysts, PR and marketing pros, editors and writers, social media influencers and corporate executives can be... http://www.prnewsonline.com/digitalpr/howto/11991.html http://www.prnewsonline.com/digitalpr/howto/11991.html Thu, 30 Oct 2008 12:00:00 EDT To say the blogosphere has been growing at a locomotive rate the past few years is to make an excessive understatement. Consider these statistics culled from a March 2008 study conducted by Universal McCann: 77% of all Internet users read blogs; Almost half (45%) of all Internet users have started their own... http://www.prnewsonline.com/digitalpr/howto/12165.html http://www.prnewsonline.com/digitalpr/howto/12165.html Mon, 27 Oct 2008 12:00:00 EDT Can e-mail be helpful? What about annoying? Wasteful? Productive? Or costly? The answer is yes, to all of the above. Although e-mail can be enormously helpful in getting useful information to editors or clients at lightning speed, too often we don't respect or realize there is a downside to this split-second... http://www.prnewsonline.com/digitalpr/howto/12168.html http://www.prnewsonline.com/digitalpr/howto/12168.html Mon, 27 Oct 2008 12:00:00 EDT Company: Dell; Creative Labs Timeframe: May 2008 (for Dell); March 2008 (for Creative Labs) "Google never forgets..." -Slashdot, an online magazine How does your reputation look in Google? Half the people using the Internet today will use a search engine to look something up. So the question of what Google... http://www.prnewsonline.com/digitalpr/casestudies/12170.html http://www.prnewsonline.com/digitalpr/casestudies/12170.html Mon, 27 Oct 2008 12:00:00 EDT *You've Got (Unread) Mail: E-mail overload is nothing new, leaving communications professionals struggling to find new methods to increase deliverability, opens, clicks and conversions in e-mail marketing efforts. According to the "Elements of E-mail" survey conducted by eROI, these execs are... http://www.prnewsonline.com/digitalpr/howto/12164.html http://www.prnewsonline.com/digitalpr/howto/12164.html Thu, 23 Oct 2008 12:00:00 EDT Search engine optimization. By now, every communications professional has heard of it, though many (admittedly or not) still think of it as that thing that makes a press release appear high up in a Google search's returned results. What these executives don't know is that search engine optimization (SEO) and... http://www.prnewsonline.com/digitalpr/howto/12150.html http://www.prnewsonline.com/digitalpr/howto/12150.html Mon, 20 Oct 2008 12:00:00 EDT Even in this inscrutable economy, PR agency directors and owners are still earning a nice living, clients are remaining and talent is plentiful. Why fret about profitability? Well, I'm here to tell you that attention to performance metrics can spell the difference between survival on a rainy day, sustaining... http://www.prnewsonline.com/digitalpr/howto/12151.html http://www.prnewsonline.com/digitalpr/howto/12151.html Mon, 20 Oct 2008 12:00:00 EDT As a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients. It’s interesting to see what works, what doesn’t and how we, as PR pros, can be more proactive in ending the emergence of more... http://www.prnewsonline.com/digitalpr/howto/12159.html http://www.prnewsonline.com/digitalpr/howto/12159.html Mon, 20 Oct 2008 12:00:00 EDT Keeping SEO in mind, here are a few free tools for conducting keyword research: • Google AdWords: www.adwords.google.com... http://www.prnewsonline.com/digitalpr/research/12203.html http://www.prnewsonline.com/digitalpr/research/12203.html Mon, 20 Oct 2008 12:00:00 EDT Digital media platforms may define the way people interact in the modern workplace, but how integrated is it in their personal communications repertoires? According to the results of the PR News/Medialink Digital Media Use survey, it may not be as clear-cut as you'd think. The 445 survey respondents answered... http://www.prnewsonline.com/digitalpr/howto/12147.html http://www.prnewsonline.com/digitalpr/howto/12147.html Wed, 15 Oct 2008 12:00:00 EDT Like it or not, the media--and business--landscape has changed dramatically in recent hours, weeks, months and years, leaving communications professionals to educate their C- suites as to how to understand new audiences and adjust their strategies accordingly. But that is easier said than done, as many... http://www.prnewsonline.com/digitalpr/howto/12133.html http://www.prnewsonline.com/digitalpr/howto/12133.html Mon, 13 Oct 2008 12:00:00 EDT Social media may have already made its way into mainstream communications but, according to the results of the PR News/BurrellesLuce Media Measurement and Analysis Survey, it hasn't broken through the measurement front--yet. The survey, which polled more than 600 communications professionals, revealed that... http://www.prnewsonline.com/digitalpr/research/12132.html http://www.prnewsonline.com/digitalpr/research/12132.html Mon, 13 Oct 2008 12:00:00 EDT When we compiled the first collection of international cases for The Evolution of Public Relations: Case Studies from Countries in Transition a decade ago, we had a very specific audience in mind. It was to be a handout for a "Teaching the Teachers" workshop we were planning for communications faculty from... http://www.prnewsonline.com/digitalpr/casestudies/12137.html http://www.prnewsonline.com/digitalpr/casestudies/12137.html Mon, 13 Oct 2008 12:00:00 EDT The results of the PR News/Cision Social Media Survey are in, and one thing is for certain: Engaging with and tracking social media are now standard PR practices. That said, the more than 900 communications professionals who responded to the survey voiced a mixed bag of concern, skepticism and optimism over... http://www.prnewsonline.com/digitalpr/howto/12112.html http://www.prnewsonline.com/digitalpr/howto/12112.html Mon, 29 Sep 2008 12:00:00 EDT We’ve all seen our share of Internet hoaxes. The random e-mail calling for a boycott of a major oil company; the forwarded message of a worried mother whose daughter was sickened by a popular food; or the blog post claiming a trendy fashion store is linked to terrorist activities. Unfortunately... http://www.prnewsonline.com/digitalpr/howto/12088.html http://www.prnewsonline.com/digitalpr/howto/12088.html Mon, 22 Sep 2008 12:00:00 EDT Media relations is a prime component of public relations, but it largely encompasses proactively engaging journalists to get coverage. When the tables are turned and communicators (or their clients) are in the media spotlight answering questions rather than pushing messaging, a Pandora's box of different... http://www.prnewsonline.com/digitalpr/howto/12092.html http://www.prnewsonline.com/digitalpr/howto/12092.html Mon, 22 Sep 2008 12:00:00 EDT These five popular third-party sites can be used to help identify, track and debunk popular hoaxes. 1. www.snopes.com: The most popular myth-busting Web site. 2. www.urbanlegends.about.com: An often-updated blog by David Emery that features an Urban Legends newsletter. 3... http://www.prnewsonline.com/digitalpr/howto/12099.html http://www.prnewsonline.com/digitalpr/howto/12099.html Mon, 22 Sep 2008 12:00:00 EDT There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals. A few common outcomes for social media marketing efforts include:     * Gain... http://www.prnewsonline.com/digitalpr/howto/12105.html http://www.prnewsonline.com/digitalpr/howto/12105.html Mon, 22 Sep 2008 12:00:00 EDT Clients and prospective clients routinely ask us how to respond to online critics.  “Should we engage them directly?  Should we let it blow over?  Will it blow over?  How should we respond?” People want to know the answers to these questions when they experience a challenge... http://www.prnewsonline.com/digitalpr/casestudies/12100.html http://www.prnewsonline.com/digitalpr/casestudies/12100.html Mon, 22 Sep 2008 12:00:00 EDT