http://www.prnewsonline.com./ PRNewsOnline en-us 2008 Thu, 20 Nov 2008 4:41:52 EST http://www.prnewsonline.com./ http://www.prnewsonline.com./images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. To say the blogosphere has been growing at a locomotive rate the past few years is to make an excessive understatement. Consider these statistics culled from a March 2008 study conducted by Universal McCann: 77% of all Internet users read blogs; Almost half (45%) of all Internet users have started their own... http://www.prnewsonline.com/measurement/12165.html http://www.prnewsonline.com/measurement/12165.html Mon, 27 Oct 2008 12:00:00 EDT Even in this inscrutable economy, PR agency directors and owners are still earning a nice living, clients are remaining and talent is plentiful. Why fret about profitability? Well, I'm here to tell you that attention to performance metrics can spell the difference between survival on a rainy day, sustaining... http://www.prnewsonline.com/measurement/12151.html http://www.prnewsonline.com/measurement/12151.html Mon, 20 Oct 2008 12:00:00 EDT By Mark Weiner A study sponsored in part by the Institute for Public Relations and The Arthur Page Society revealed that, while executives who fund PR programs desire measurement to gauge performance and ROI, they don't know enough about PR to provide direction. At the same time, it revealed that PR execs... http://www.prnewsonline.com/measurement/12117.html http://www.prnewsonline.com/measurement/12117.html Mon, 29 Sep 2008 12:00:00 EDT Organization: Shell Oil Company Agency: Burson-Marsteller; Penn, Schoen & Berland Timeframe: 2006 - 2007 When Shell Oil Company undertook an 18-month face-to-face campaign to build public understanding of energy issues, research and measurement quickly became prime considerations. "As we started... http://www.prnewsonline.com/measurement/12155.html http://www.prnewsonline.com/measurement/12155.html Mon, 29 Sep 2008 12:00:00 EDT Measurement is the bread and butter for communications executives, as this professional population is constantly on the lookout for tangible ways to quantify their efforts and, in turn, get buy-in from the powers that be (clients, senior management, investors, etc.). But measurement inherently implies an end... http://www.prnewsonline.com/measurement/11973.html http://www.prnewsonline.com/measurement/11973.html Mon, 4 Aug 2008 12:00:00 EDT Market research is the foundation and first step of most every successful measurement effort. While the research needs vary greatly from organization to organization, there are general rules and best practices that can be applied for success. According to Mike Daniels, managing director of Report... http://www.prnewsonline.com/measurement/11419.html http://www.prnewsonline.com/measurement/11419.html Mon, 28 Jul 2008 12:00:00 EDT By Rick Gould In the PR agency business, consider a recessionary period to be any point when your operating profit drops below 20% of the top of the line. It may sound harsh, but there is absolutely no reason to generate operating profits under this margin. Based on this, PR agency owners should commit to... http://www.prnewsonline.com/measurement/11938.html http://www.prnewsonline.com/measurement/11938.html Mon, 21 Jul 2008 12:00:00 EDT Determine audiences and key stakeholders, online and offline Deciding what's important – the most useful metrics Messaging Positioning on key issues Visibility of spokespeople... http://www.prnewsonline.com/measurement/11710.html http://www.prnewsonline.com/measurement/11710.html Sun, 4 May 2008 12:00:00 EDT Day two of the ABM Digital Velocity Conference at the Hilton Hotel in Midtown started off with a comprehensive overview of the previous days’ panels as well as the layout of what’s to come. Michael Lavitt, Senior Content Producer, McGraw-Hill Aviation and Chris Kevorkain, VP, Business... http://www.prnewsonline.com/measurement/11504.html http://www.prnewsonline.com/measurement/11504.html Fri, 7 Mar 2008 12:00:00 EST     Developing standardized metrics is always a challenge when gauging the success of a campaign, but it becomes even more of a conundrum now that we’re heavily embedded in the digital age. Such was the gist of a session entitled “The Real New Media: Impact and Measurement,”... http://www.prnewsonline.com/measurement/11501.html http://www.prnewsonline.com/measurement/11501.html Thu, 6 Mar 2008 12:00:00 EST A Sampling of Efficiency Measures Metric Examples How to Calculate For Comparing Against Others Share of Discussion Compare the Quality and Quantity of your media coverage to that of your competitors. Best metric to use is Media Value refined by Slant and Prominence. Plot results on graph and compare against... http://www.prnewsonline.com/measurement/11492.html http://www.prnewsonline.com/measurement/11492.html Mon, 3 Mar 2008 12:00:00 EST In more than 20 years of delivering media analysis programs to major companies, organizations and PR counsel, it has always been, and still remains, a puzzle as to why media analysis research seems so little socialized outside the PR function. Without doubt, media analysis data can be a valuable source of... http://www.prnewsonline.com/measurement/11470.html http://www.prnewsonline.com/measurement/11470.html Mon, 18 Feb 2008 12:00:00 EST By Terry Heymeyer, professor at the University of Texas at Austin and senior counsel at Pierpont Communications The following are examples of what I have personally experienced in the return on measurable objectives. How determine the effectiveness of your Web site? As one example, we measured the number of... http://www.prnewsonline.com/measurement/11397.html http://www.prnewsonline.com/measurement/11397.html Mon, 14 Jan 2008 12:00:00 EST It has been over a year since we last broached the subject with the PR industry trades regarding the value of earned media over guaranteed placements, and the importance of distinguishing between the two.  And in that time, it appears that the trend of trying to pass off guaranteed placement as... http://www.prnewsonline.com/measurement/11383.html http://www.prnewsonline.com/measurement/11383.html Wed, 19 Dec 2007 12:00:00 EST Measuring online influencers' impact is among the most elusive capabilities for communications professionals, but...... http://www.prnewsonline.com/measurement/11307.html http://www.prnewsonline.com/measurement/11307.html Wed, 7 Nov 2007 12:00:00 EST Clearly, there is no panacea for new media measurement, but there are a growing number of online features and services to give you a vague idea of your online influencers' impact on your brand. Keeping tabs on the following sites will give you a picture - albeit a foggy one, but a picture nonetheless - of... http://www.prnewsonline.com/measurement/11308.html http://www.prnewsonline.com/measurement/11308.html Wed, 7 Nov 2007 12:00:00 EST As a follow-up to the recent post, and to this week's lead story in PR News, here are some Web analytics statistics to consider.  In August 2007, Stone Temple Consulting released the results of its 2007 Analytics Shoot Out, in which the firm compared major Web analytics packages and evaluated their ease... http://www.prnewsonline.com/measurement/11287.html http://www.prnewsonline.com/measurement/11287.html Thu, 25 Oct 2007 12:00:00 EDT These days, dozens of online services offer tools for polling customers, employees and the general public to garner research and metrics around their initiatives/audiences. Here are some ways companies are using these new Web-based survey tools: Assembling quick focus groups: Zoomerang zPro software and... http://www.prnewsonline.com/measurement/11288.html http://www.prnewsonline.com/measurement/11288.html Thu, 25 Oct 2007 12:00:00 EDT     Quantifying Web traffic is all the rage these days, with businesses doing more and more online in terms of connecting with consumers and communicating with stakeholders.  Now, these businesses must be able to collect data surrounding how consumers and stakeholders interact with sites... http://www.prnewsonline.com/measurement/11236.html http://www.prnewsonline.com/measurement/11236.html Mon, 15 Oct 2007 12:00:00 EDT Excerpt from Just-Published Guide to PR Measurement It’s the bane of any public relations professional’s existence.  How do you make clients and superiors – or  the decision makers who hold the purse strings – understand the value of public relations? In the world of public... http://www.prnewsonline.com/measurement/11111.html http://www.prnewsonline.com/measurement/11111.html Fri, 3 Aug 2007 12:00:00 EDT