http://www.prnewsonline.com./ PRNewsOnline en-us 2008 Thu, 20 Nov 2008 4:12:57 EST http://www.prnewsonline.com./ http://www.prnewsonline.com./images/prnews_logo_rss.gif 144 32 PRNews Online is your best resource for expert news and strategies on PR and Marketing. Once you have simple, clear messages with strong proof points and anecdotes to back them up, there’s one crucial ingredient left—a strong delivery. Speech experts say voice quality drives initial impressions even more than content, which is something of a given.  Do you sound confident? Are... http://www.prnewsonline.com/mediarelations/12281.html http://www.prnewsonline.com/mediarelations/12281.html Wed, 19 Nov 2008 12:00:00 EST Identifying a good and qualified company expert/spokesperson can be a challenge but if you follow these guidelines below, you'll be on your way. When selecting your company expert, select an individual who:   •    Is... http://www.prnewsonline.com/mediarelations/12280.html http://www.prnewsonline.com/mediarelations/12280.html Tue, 18 Nov 2008 12:00:00 EST Of course, there are no sure-fire ways to write the perfect release. BUT if you follow the formula outlined below, you may just get there. 1. Write a feature lead. Contrary to popular opinion, reporters don’t hate feature leads. They hate crappy feature leads. Instead of the conventional... http://www.prnewsonline.com/mediarelations/12279.html http://www.prnewsonline.com/mediarelations/12279.html Mon, 17 Nov 2008 12:00:00 EST One of the best ways to get free publicity is to offer yourself as the local angle to national or international stories you see in print or on TV or radio. Local media are hungry for the local angle. Here are 13 ways to get into print and broadcast stories by being the local angle: Offer yourself as an... http://www.prnewsonline.com/mediarelations/12266.html http://www.prnewsonline.com/mediarelations/12266.html Wed, 12 Nov 2008 12:00:00 EST A successful speaking program consists of identifying and generating a full calendar of potential speaking opportunities in a specific business arena, and then creating a targeted speaking submission or pitch to be considered as an addition to the conference agenda. Potential speaking opportunities can... http://www.prnewsonline.com/mediarelations/12204.html http://www.prnewsonline.com/mediarelations/12204.html Mon, 10 Nov 2008 12:00:00 EST Anyone who has ever read a book on sales or taken a sales course has heard it – on average it takes anywhere from 3 to 10 contacts before a sale is reached. Although sales and publicity are very different animals, the same rule of thumb applies when pitching your release/story idea to the media... http://www.prnewsonline.com/mediarelations/12248.html http://www.prnewsonline.com/mediarelations/12248.html Mon, 10 Nov 2008 12:00:00 EST Over the past several weeks and months, industry gurus have offered an abundance of advice about how to refocus and weather the current economic tsunami and keep management or clients from cutting back on PR programming. If you think I’m going to suggest that PR and marketing are not where you should... http://www.prnewsonline.com/mediarelations/12200.html http://www.prnewsonline.com/mediarelations/12200.html Wed, 5 Nov 2008 12:00:00 EST A recent exchange between CNBC Mad Money host/stock market revivalist preacher Jim Cramer and Edward Libby, CEO of AIG, illustrates one of several ways that individuals and organizations can fight back when they perceive a media comment to be inaccurate, misleading or downright libelous. As one of the... http://www.prnewsonline.com/mediarelations/12183.html http://www.prnewsonline.com/mediarelations/12183.html Mon, 3 Nov 2008 12:00:00 EST Public relations practitioners who want insights regarding journalists’ use of online newsrooms, blogs, RSS and social media now have research to guide their media relations practices. The second annual study conducted by Bulldog Reporter and TEKgroup International, Inc., indicates that... http://www.prnewsonline.com/mediarelations/12184.html http://www.prnewsonline.com/mediarelations/12184.html Mon, 3 Nov 2008 12:00:00 EST Some PR’s may claim “personal media contacts” are the key to successful PR. Exercising these media contacts may involve them charging meals and drinks to your account. Don’t entertain this notion. Good PR is about developing a sound professional relationship with journalists - that... http://www.prnewsonline.com/mediarelations/12196.html http://www.prnewsonline.com/mediarelations/12196.html Mon, 3 Nov 2008 12:00:00 EST Tackling the complexities of media relations can be a taxing proposition. But it doesn't have to be that way if you follow these guidelines: 1) Retain qualified help. Media relations is more complex that it looks and assistance from a PR professional, who has the contacts and knows how to package and pitch... http://www.prnewsonline.com/mediarelations/12181.html http://www.prnewsonline.com/mediarelations/12181.html Wed, 29 Oct 2008 12:00:00 EDT How do I make journalists pay attention to my press release? Every public relations practitioner asks this question. Most find the answer in tight, informative copy. An unhappy few attempt to find the answer in colored paper or gimmicks. When looking for the answer to journalistic attention, PR practitioners... http://www.prnewsonline.com/mediarelations/12172.html http://www.prnewsonline.com/mediarelations/12172.html Mon, 27 Oct 2008 12:00:00 EDT Forget the old saying about things being "beyond control." As PR professionals, you know this is a rule not to heed seriously given what you go through every day. Following are some measured steps to take with reporters to prevent misquotes, inaccuracies or a plain old hatchet job. Before... http://www.prnewsonline.com/mediarelations/12178.html http://www.prnewsonline.com/mediarelations/12178.html Mon, 27 Oct 2008 12:00:00 EDT There are many ways to go wrong with media, but here are are 10 major mistakes: 1. Cultivating journalists, not stories Many business leaders will point to this or that journalist as a favoured contact, perhaps having lunch once or twice a year. But they have never gained any media coverage out of it. This... http://www.prnewsonline.com/mediarelations/12162.html http://www.prnewsonline.com/mediarelations/12162.html Wed, 22 Oct 2008 12:00:00 EDT A new survey finds that Americans consider television and daily newspapers the most credible sources of news and information. Television was viewed as the most trusted media source, scoring a 6.6 on a one-to-10 credibility scale. Daily newspapers ranked second, earning 6.3 points out of 10. The national... http://www.prnewsonline.com/mediarelations/12158.html http://www.prnewsonline.com/mediarelations/12158.html Mon, 20 Oct 2008 12:00:00 EDT As a member of a minority group of PR pros who are on “both sides of the fence,” I get pitched often for my blog and send out pitches on behalf of my clients. It’s interesting to see what works, what doesn’t and how we, as PR pros, can be more proactive in ending the emergence of more... http://www.prnewsonline.com/mediarelations/12159.html http://www.prnewsonline.com/mediarelations/12159.html Mon, 20 Oct 2008 12:00:00 EDT Take t from an experienced reporter/writer/editor, there's nothing a media person loathes more when scrolling for information on a Web site than disorganization, unneccessary complication (i.e. too many clicks) and clutter. Just a cursory glance will make a reporter click off quickly never to appear again... http://www.prnewsonline.com/mediarelations/12146.html http://www.prnewsonline.com/mediarelations/12146.html Tue, 14 Oct 2008 12:00:00 EDT The press release is certainly not dead as some PR people may have you believe. Yes, it’s been loaded up with jargon. Weighed down with buzzwords. Scrubbed clean of any meaningful executive quotes. But, in spite of it all, the press release can provide more value and is read by more people than ever... http://www.prnewsonline.com/mediarelations/12141.html http://www.prnewsonline.com/mediarelations/12141.html Mon, 13 Oct 2008 12:00:00 EDT With all the attention paid to online and print, it's easy to forget another important channel of communication: radio. According to a recent study, an overwhelming majority (95%) of Americans still tune in on a weekly basis, says the Rado Advertising Bureau. Not only does radio hold its own against social... http://www.prnewsonline.com/mediarelations/12142.html http://www.prnewsonline.com/mediarelations/12142.html Mon, 13 Oct 2008 12:00:00 EDT For PR  professionals hoping to cultivate bloggers for media coverage, here are six invaluable tips: Take a blogger out to lunch: "If  you value the blogosphere, [it's imcumbent upon you to do so,"]... http://www.prnewsonline.com/mediarelations/12130.html http://www.prnewsonline.com/mediarelations/12130.html Tue, 7 Oct 2008 12:00:00 EDT