Tuesday, December 12, 2006

Schedule this Webinar with your team - $297 per site location.
Each registration comes with access to the archived version of the program and the materials for 1-year.  Questions: Saun Sayamongkhun 301-354-1610 or email psayamongkhun@accessintel.com.

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

More and more, people are relying on consumer-generated media, such as blogs, podcasts, and online communities, to obtain news and peer-to-peer advice. These new channels are enabling consumers to voice opinions, make purchasing decisions, and receive customized information based upon their preferences.

Your on-line digital reputation is establishing itself with or without you, and the fact is: it’s just as influential as your “off-line” reputation. It’s time for PR professionals to start considering the implications of digital reputation and not delegate it to brand tacticians or technology wizards. It’s important for companies to understand the benefits and risks of integrating these new media into a communications program. For example, in a recent survey conducted by Peppercom, 80% of respondents feel that a corporate blog can help improve the dialogue between a company and its stakeholders, customers, and employees.

PR News has lined up the following leading digital reputation experts to show you how to take the reigns of this critical element of your organization’s livelihood.

Hear from these experts:

• Steve Cody, President & Co-Founder, Peppercom [bio]
• Jen Walsh, Global Director, Digital Media, General Electric [bio]
• Tara Hall, Account Supervisor, Weber Shandwick, Web Relations Team [bio]
  
• Larry Thomas, Chief Operating Officer, Medialink [bio]

This PR News Webinar will help corporate communicators, agency professionals, and nonprofit communicators identify the “first steps” to becoming a digital reputation manager and leader. Attendees will learn the benefits and common pitfalls of new media and discover how to leverage digital media for maximum PR return. In addition, participants will receive a tutorial on the key vehicles and tools of digital reputation management, including:

• Viral Marketing
• Video as the New PR Frontier
• Email and Media Relations
  
• Corporate Blogs & Podcasts
• Mobile Marketing
• CGM Dialogues
• Search Engine Optimization
• Online Newsrooms
• Dark Sites During a Crisis
• Measuring Your Reputation Online
  

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Who Should Attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs Research

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How does the Webinar work?

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here.

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email psayamongkhun@accessintel.com.