Wednesday, June 14, 2006
1:30-3 p.m. ET

A Webinar brought to you by PR News



Bonus for attending: all attendees will receive PR News’ Top 10 Media Training Articles: a compendium of media training articles and case studies.

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

How well do your senior executives and designated spokespeople present themselves to the media – and therefore to the public and your key stakeholders? If they are always “on message” and engaging, then the June 14 PR News workshop we have planned is not for you. However, the majority of communications professionals who either serve as a spokesperson or are responsible for media-training their top executives know how high the stakes are – and that the road to failure can be quick and painful.

The June 14 PR News Webinar is designed to make you a better spokesperson and to learn how to efficiently train your key executives to present themselves and their key messages to the media. You know that media failures strike right at your organization’s reputation and sometimes your bottom line. So in just 90 minutes, we’ll show you the ropes of media training and share best practices of some of the country’s top spokespeople.

At this workshop, our expert media trainers and award-winning spokespeople will show you how to:

• Take control of your media interviews
• Gain critical leadership skills
• Handle sensitive issues during an interview
• Avoid misquotes
• Respond to crises effectively
• Becoming a reliable source for reporters
• Map your messages
• Develop quotable messages and sound bites
• Field difficult questions and bridge to positive answers
• Appropriately decline to answer certain types of questions, i.e., proprietary, classified information, hypothetical, litigation and competitive questions.
• Media train for various scenarios, i.e., press conferences, on-air vs. print, etc

Hear from these experts:

Ed Stewart
Director of Public Relations
Southwest Airlines

Andy Gilman
President & CEO
CommCore Consulting

Todd Hansen
Senior Vice President/Group Director, Chicago Corporate Practice
Ogilvy Public Relations Worldwide

Christine Nyirjesy Bragale, ABC
Director, Media Relations
Goodwill Industries International

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Who Should Attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs Research

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How does the Webinar work?

It's easy and convenient! You just need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here.

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email psayamongkhun@accessintel.com.  

You can’t afford to miss this exclusive Webinar on June 14. Register today!