Digital PR Track:
How to Leverage Blogs, Podcasts & Other New Media To Boost Market Share and Mind Share

Wednesday, February 28, 2007
1:30-3 p.m. ET

Designed for forward-thinking PR teams. Attend right from your office or conference room

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

Now that blogs, podcasts and consumer-generated media are part of your business lexicon, how do you translate these new media technologies into effective public relations strategies? What do you know about Wikis and RSS feeds and how much should you care about them? You know what’s on your Web site – but what’s missing from it? These and other issues will be addressed during this 90-minute idea-packed Webinar brought to you by the industry’s most trusted information resource, PR News.

We’ve designed this Webinar to help you navigate the digital terrain and determine best paths for your organization. At the February 28th PR News Webinar, we’ve lined up top communicators who are in the digital PR trenches and will share lessons learned and next practices:

	Ed Garsten Manager, Electronic Media Communications DaimlerChrysler Corp.
	Gannon Hall Principal, Digital Media Practice Horn Group
	Phil Gomes Vice President, Senior Counsel, Online Communications Edelman
	Moderator: Peggy Cope, Editorial Director, PR News

These speakers will share their strategies for effectively using high-tech to boost your company’s brand, reputation and even its bottom line.  At this 90-minute webinar, we’ll show you how a corporate blog – or a government or nonprofit blog -- can improve the dialogue between your company and stakeholders, from customers to critics to employees.

And we’ll de-mystify the inexpensive and effective new technologies like podcasts and videoblogs so that you and your PR team can use them with ease and effectiveness to maximize your PR. Plus, we’ll provide you with the best resources for monitoring and measuring what’s being said about your company and its executives online.

The February 28 Digital PR Webinar will cover these must-know topics:

• Essentials for starting a corporate blog
• Podcasting to employees and other key stakeholders
• Viral PR and marketing strategies, from video clips to advergames
• The art & science of promoting your blog and building traffic
• Monitoring and measuring discussion online – from Web sites to blogs
• Defending your company from bloggers’ attacks
• Coordinating your digital initiatives with traditional PR
• Videoblogs: how to do them -- right
• Pitching your story to podcasters and bloggers
• Setting up corporate blogging policies
• Enrich internal communications through podcasts and blogs
• Smart strategies for communicating with citizen journalists
• Ethics surrounding ghost-writing your CEO’s blog

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

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How does the Virtual Seminar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions? [Register Now]

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

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