A One-of-a-Kind Workshop for any PR Professional Who Deals with the Media

Thursday, January 11, 2007, from 1:30-3 p.m. ET

 
$297 per site location (one fee for unlimited attendance at each site)

(CDs are also available for purchase)

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

Jumpstart the year with one of the most important workshops for you and your team: a 90-minute information-packed seminar on how to be a more effective spokesperson – and how to train your key executives to shine in the media spotlight. Forget the days of “No Comment” – the bar is raised higher than ever in how you and your senior executives work with the media. Whether you’re a spokesperson for your organization or your client, or are responsible for media-training your top executives, you know how high the stakes are – and that the road to failure can be quick and painful.

In just 90 minutes, you’ll learn the ropes on becoming a better spokesperson, on training your key executives to present themselves and their key messages to the media, and on what makes the media tick.

We’ve lined up highly skilled PR professionals who will share their experiences working with the media during good times and bad, and how they’ve positioned their organizations for positive coverage through the power of PR and good media training.

Speakers:

• Lou Hampton, Media Training-Message Development-Presentations Coaching The Hampton Group, Inc [bio]
  
• David A. Kalson, Executive Managing Director RF|Binder Partners [bio]
• Christy Phillips, APR, Corporate Communications, Wachovia Corporation [bio]

At this workshop, our expert media trainers and award-winning spokespeople will show you how to:

• Take control of your media interviews
• Handle sensitive issues during an interview
• Conduct interviews via new technology, ie podcasts, videocasts, etc.
• Understand how to respond effectively to bloggers and other consumer generated media exposure
• Gain critical leadership skills
• Field difficult questions and bridge to positive answers
• Avoid misquotes
• Respond to crises effectively
• Become a reliable source for reporters
• Map your messages
• Develop quotable messages and sound bites
• Appropriately decline to answer certain types of questions, i.e., proprietary, classified information, hypothetical, litigation and competitive questions.
• Media train for various scenarios, i.e., press conferences, on-air vs. print, etc

Who Should Attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
  
• Research

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How does the Webinar work?

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-800-773-3371 or click here.

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Questions?

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email psayamongkhun@accessintel.com.

You can’t afford to miss this exclusive Webinar on January 11.

Questions: Saun Sayamongkhun 301-354-1610 or email psayamongkhun@accessintel.com.
**$297 per location.