Advanced PR Measurement Workshop
Correlating PR Outputs to Business Outcomes

Friday, May 11, 2007
1:30-3:00 p.m. (ET)

One fee for unlimited attendance at each site.  **$297 per location.

Each registration comes with access to the archived version of the program and the materials for 1-year.

This 90-minute Webinar Features Case Studies, Lessons Learned, New PR Measurement Formulas and Downloadable Material.

Bonus for Attending!
All Attendees will receive a complimentary copy of “The Measurement Matrix - Matching Goals with Ways to Measure” a comprehensive measurement checklist 

(CDs are also available for purchase)

Designed for forward-thinking PR teams. Attend right from your office or conference room

• Speakers
• Who Should Attend?
• How Does It Work?
• What Equipment Do I Need?
• Questions?

Have you heard a lot of measurement speeches, but still have no idea where to start?  This action-packed webinar gets down and dirty with graphed-out examples and how-to steps that are guaranteed to help you visualize the whole process and execute high-return communications initiatives.

Ensure that your PR activities are creating value for your organization by attending this 90-minute PR News Webinar presented by two leading PR measurement experts. This Webinar is designed for communications professionals to show you best ways to measure reputation and brand to drive your organization’s mission, and put PR in the driver’s seat.

This Webinar will cover the following areas, in addition to answering all your questions during the program:

• Understand the latest research validating the power of media to affect outcomes!
• Work through a complete Communications Planning Matrix to ensure the best possible campaigns for your clients.
• Learn a clear “Five Step Measurement Process” that’ll help you link outputs, outtakes and outcomes together.
• Work through a “faux” case study illustrating the mixing and matching of various measurement methods for ultimate effectiveness.
• Conduct smarter competitive analysis by measuring what really correlates to outcomes, “Share of Discussion.”
• Learn magic tricks with math, including some easy ROI and “proof-of-performance” calculations, as well as how to pull correlations, guaranteed to speak the language of management.
• Sell research internally –objections you hear and how to respond.
• Experience breath-taking case studies that powerfully illustrate the effectiveness of public relations!

	Deborah Radman President, Radman Communications Past Chair, PRSA Counselors Academy
	Angela Jeffrey, APR Vice President Editorial Research, VMS Member, IPR Commission on PR Measurement & Evaluation
	Moderator: Peggy Cope, Editorial Director, PR News

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Who should attend?

PR and marketing professionals in the following areas:

• Community Relations
• Corporate Communications
• Corporate Social Responsibility
• Employee Communications
• Financial/Investor Relations
• Human Resources
• Interactive PR
• Investor Relations
• Marketing Communications
• Marketing
• Media Relations
• New media
• Philanthropy
• PR Firms
• Public Relations
• Public Affairs
• Research

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How does the Virtual Seminar work?

The live audio is delivered to your location over the telephone or your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out before the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

You need Real Player or Windows Media Player installed on your computer. If you do not have either, please follow the instructions below to download and install them. Or if you prefer, a phone for the audio and an Internet connection to let you watch the slides and other information on the Web will suffice. No other downloads or special hardware - a dial-up connection will work fine.

• One (1) set of materials (you may make copies for all of the persons you invited to listen to the program);
• One (1) toll-free connection to the seminar (if you select the audio connection.), and
• One (1) Internet connection to the seminar.

Use speakers on your computer or speakerphone on your telephone and invite your entire staff to attend for one low price of $297.00 USD per site.

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What equipment do I need?

For the audio connection:

• A computer with Real Player or Windows Media Player installed. When you log into the Virtual Seminar, your computer will be taken through a brief configuration check and will let you know if you're missing any software.
• If you do not have Real or Windows, a touch-tone telephone will work also. It works best to use a speakerphone so that others can listen too.

For the Internet connection:

• PC: 166Mhz Pentium-based PC or better
• Operating system: Windows 95, 98, NT, 2000, XP
• Browser: For optimal viewing experience, we recommend using Internet Explorer 6.0 or higher. However, any version of IE 4.0 or higher will work. For Netscape, only versions 4.x are supported at this time.
• Internet connection: 28.8 or faster connection
• Display set at 1024 x 768 or 800 x 600

Player Downloads

If using Microsoft Windows Media Player, Version 6.4 or later is required.
Download a supported Microsoft Windows Media Player

If using RealPlayer, Version 7.0 or later is required.
Download a supported RealPlayer

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Questions? [Register Now]

If you are having any technical difficulties or need assistance meeting these requirements, please contact our Technical Support Center at 1-866-709-8255 or click here. For content questions regarding this Webinar, contact Saun Sayamongkhun 301-354-1610 or email ssayamongkhun@accessintel.com

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